But you want a successful website?
Then you need content… best way to get enough content is to blog.
I admit! I am definitely reluctant to blog. There are a list of reasons that come quickly to mind. I don’t consider myself a writer. Other than high school english, I haven’t had any schooling. And what of interest do I have to say? Nothing that is ready for a trade journal, magazine, or newspaper. Do I have enough time? Can’t put more than an hour into this. And who will read it? Not sure anyone will. But I do have a target audience. My target audience are the small business owners who are very busy and put all their energy into their business. And it is to those small business owners who believe they aren’t writers, believe no one is interested, fear they may make errors, believe they don’t have time, and much more that little voice in our heads whispers that causes us to stop.
It is to you, the entrepreneurs of our community I am speaking! Share your knowledge online with us through blogging. I spend a good part of my time talking to you in my office. You know a lot of stuff! And you are passionate and driven! AND you need to continually focus your message to the continually changing business world. Why does a customer choose to buy from you! Talk on the blog about what you are talking about in your store. See what the responses are…or the questions. Immediate primary research by going directly to your community.
So I am done for today! This took 30 minutes. Came pretty quickly because it is a subject I have talked about lately to several people. Blog about what you are thinking about, talking about, or are excited about. Makes it easy. And remember, it isn’t going on the front of the NY Times. It isn’t even going on the front of the Livingston Daily Press & Argus. But it just might have an effect on someone. Someone might read it. And it will add content that is connected to your website to improve your SEO!
So trust me. Have the passion to build a business? You have much interesting to say! And so do your employees or others on your team. Bring your online presence to life by talking about your day-to-day business world.
Let me know if you would like some feedback. But mostly go with your intuition. Write simply. Don’t write to impress. And decide to blog on a regular basis!